LEGO CEO Niels Christiansen has shared exciting news about the company's future, announcing plans to broaden its digital footprint through the development of video games. This strategic move involves creating games both independently and in collaboration with other developers, marking a significant expansion for the iconic toy manufacturer.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This expansion into the gaming world does not mean LEGO will cease licensing its brand to third-party developers. For example, journalist Jason Schreier recently reported that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, possibly linked to one of Warner Bros.' franchises.
Image: steamcommunity.com
LEGO's most notable gaming endeavor to date is its ongoing partnership with Epic Games. Last year, Fortnite introduced a LEGO-themed mode that swiftly became one of the game's most beloved features. This collaboration highlights LEGO's successful integration into popular digital platforms.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although new projects from the studio have been relatively quiet recently, rumors are circulating about a potential LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
Furthermore, LEGO's partnership with 2K Games resulted in the release of LEGO 2K Drive, a racing game launched last year. This venture underscores the brand's adaptability and versatility within the gaming industry, showcasing LEGO's commitment to delivering engaging experiences across various genres.
LATEST ARTICLES 28
2025-04
Sony is enhancing the PlayStation Portal experience with a new update for users engaged in its Cloud Streaming Beta. This update, rolling out later today, introduces several improvements to the remote play system's cloud capabilities. One significant enhancement is the ability to sort games within t
Author: ZoeReading:3
28
2025-04
Embark on an interstellar journey with "Starship Traveller," the latest addition to the Fighting Fantasy Classics library, now available on Steam, Android, and iOS. Adapted by Tin Man Games from Stephen Jackson's 1984 classic, this sci-fi gamebook plunges you into the shoes of a starship captain, na
Author: ZoeReading:1
28
2025-04
Ever dreamed of turning your sports knowledge into cold, hard cash? Look no further than Quiiiz, the live real-time trivia game that lets you do just that. With a plethora of sports quizzes at your fingertips, you can compete against players worldwide for the chance to win cash prizes. It's simple:
Author: ZoeReading:1
28
2025-04
Hollow Knight fans have been eagerly awaiting updates on its sequel, Hollow Knight: Silksong, for quite some time now. The anticipation has grown to such an extent that even a brief mention, like the one in a recent ID@Xbox post by Xbox, can spark excitement and speculation about a potential 2025 re
Author: ZoeReading:3
