Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships, but even then, a Gordon Ramsay appearance was unexpected. The in-game event includes humorous trailers highlighting Ramsay's newfound composure, even featuring an apology to past Hell's Kitchen contestants.
From today until the 24th, Ramsay will replace Greg, who's off on a fishing trip. Players can expect a range of new content, special events, and more to celebrate his arrival.
New In-Game Content While Ramsay's calm persona is a departure from his usual fiery on-screen personality, this isn't his first foray into the mobile gaming world. He has previously released mobile games based on his TV shows. This collaboration further demonstrates Supercell's increasing focus on celebrity partnerships.
Interestingly, Supercell isn't solely focusing on fictional characters; real-life celebrities are also a key part of their strategy. Considering the generally older age demographic of Supercell's fanbase, this approach seems strategically sound.
New to Hay Day? Check out our Hay Day tips and tricks guide for a head start on mastering the game's mechanics!
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