
Call of Duty Faces Backlash for Prioritizing Store Bundles Over Game Issues
Activision's recent promotion of a new Squid Game-themed store bundle has ignited a firestorm of criticism from the Call of Duty community. The tweet, boasting over 2 million views and thousands of angry replies, highlights a growing disconnect between Activision and its player base. The company's focus on monetization, seemingly at the expense of addressing critical in-game problems, has pushed many players to the brink.
Both Warzone and Black Ops 6 are plagued by widespread issues, most notably rampant cheating in Ranked Play. These problems, coupled with server instability and other bugs, have led to a significant decline in players. Prominent figures within the Call of Duty community, including professional player Scump, have openly criticized the game's current state, claiming it's "in a worse spot than it has ever been."
The controversial tweet, posted on January 8th, promoted a new store bundle featuring characters from Squid Game. This promotional effort, amidst the ongoing turmoil, prompted widespread accusations of Activision being tone-deaf to player concerns. Many players echoed sentiments expressed by content creator FaZe Swagg and news outlet CharlieIntel, highlighting the severity of the cheating problem and the absurdity of prioritizing new bundles over fixing broken game mechanics. Several players, like Twitter user Taeskii, declared boycotts of future store purchases until the anti-cheat measures are significantly improved.
This discontent is further underscored by a dramatic drop in Black Ops 6's player count on Steam since its October 25th, 2024 release. Over 47% of players have abandoned the game, a statistic strongly suggesting the prevalence of hacking and server issues is driving players away. While data for PlayStation and Xbox platforms is unavailable, the Steam numbers paint a concerning picture of the game's declining health. The situation leaves many questioning Activision's priorities and the future of the Call of Duty franchise.