A US film production company has filed a trademark infringement lawsuit against Sony and Shift Up, the creators of the popular PS5 game, Stellar Blade.
Trademark Dispute: Stellar Blade vs. Stellarblade
The Louisiana-based film company, "Stellarblade," claims that Sony and Shift Up's use of the similar name "Stellar Blade" constitutes trademark infringement. They argue this has negatively impacted their business, which specializes in commercials, documentaries, music videos, and independent films. The company alleges reduced online visibility due to the game's search engine dominance.
The lawsuit, filed earlier this month in a Louisiana court, seeks monetary damages, attorney fees, and an injunction to prevent further use of "Stellar Blade" or similar names. The plaintiff also demands the destruction of all Stellar Blade marketing materials.
The plaintiff, Griffith Chambers Mehaffey, registered the "Stellarblade" trademark in June 2023, following a cease and desist letter to Shift Up the previous month. He claims ownership of the stellarblade.com domain since 2006, actively using the name in his business since 2011. The lawsuit highlights the similarity between the logos and stylized "S," claiming they are confusingly similar.
Shift Up initially announced the game in 2019 under the working title "Project Eve," changing it to "Stellar Blade" in 2022 and registering the trademark in January 2023. Mehaffey's lawyer contends that Sony and Shift Up should have been aware of his pre-existing rights.
Mehaffey's lawyer stated to IGN that the defendants' actions have pushed their client's business into "digital obscurity," threatening their livelihood. They emphasize a belief in fair competition but highlight the need to protect their brand from larger companies disregarding established rights. The lawyer also points out that trademark rights can have retroactive application.
The case raises questions about the complexities of trademark law and the potential challenges faced by smaller businesses when competing with larger corporations.
LATEST ARTICLES 03
2025-04
Dive into the adrenaline-fueled world of TRIBE NINE, an action-packed RPG set against the backdrop of a dystopian cyberpunk landscape. In Neo Tokyo, where chaos rules and law is a forgotten concept, you'll step into the shoes of a new recruit. Here, gangs known as “Tribes” engage in fierce competiti
Author: ChloeReading:0
03
2025-04
If you pre-ordered your copy of Assassin’s Creed Shadows, you’ll have a couple of goodies to claim near the start of the game. Here’s how to redeem your pre-order bonuses in Assassin’s Creed Shadows.Recommended VideosTable of contentsHow to Start Thrown to the Dogs in Assassin’s Creed ShadowsAssassi
Author: ChloeReading:0
03
2025-04
In Raid: Shadow Legends, the outcome of battles isn't solely dependent on the strength of your Champions but also on how skillfully you utilize buffs, debuffs, and instant effects. These mechanics can enhance your team's capabilities, weaken your enemies, and drastically alter the course of a battle
Author: ChloeReading:0
03
2025-04
You don't have to wait for the new 2025 LG TVs to drop to score a great deal on an older generation model. Right now, as part of Amazon's Presidents' Day Sale, you can snag a 2023 65" LG Evo C3 4K OLED TV for just $1,196.99, complete with free shipping. This deal is even better than what was availab
Author: ChloeReading:0
