Get ready, Genshin Impact fans! A delicious collaboration is brewing between the popular RPG and McDonald's. Let's delve into the details of this exciting partnership.
Genshin Impact is serving up a surprising collaboration! A series of intriguing tweets on X (formerly Twitter) strongly suggests a team-up with McDonald's.
The playful exchange began with McDonald's tweeting a riddle, prompting fans to text "traveler" to a specific number to guess the next quest. Genshin Impact responded with a playful "Ugh?" and a meme featuring Paimon sporting a McDonald's hat.
HoYoverse quickly followed up with a cryptic Genshin Impact tweet showcasing in-game items. The initials of these items cleverly spelled out "McDonald's," leaving fans initially baffled but ultimately delighted.
Following this, McDonald's social media accounts adopted Genshin-themed branding, with their Twitter bio hinting at a "new quest" launching September 17th.
This collaboration appears to have been in the works for some time. McDonald's even subtly hinted at the partnership over a year ago, around the release of Genshin Impact's Version 4.0, with a tweet referencing Fontaine and drive-thrus.
Genshin Impact boasts a strong history of successful collaborations, ranging from gaming giants like Horizon: Zero Dawn to brands like Cadillac, and even KFC in China (resulting in exclusive in-game items and limited-edition merchandise).
While details remain scarce, this McDonald's collaboration has the potential for significant global reach. Unlike the KFC partnership, which was China-specific, changes to McDonald's US Facebook page suggest a wider rollout.
Will we soon be enjoying Teyvat-inspired treats alongside our Big Macs? Stay tuned – the answer arrives September 17th!
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