Cooking Diary: A Six-Year Recipe for Success
MYTONIA, the developer behind the wildly popular time-management game Cooking Diary, reveals the recipe for its six-year reign. Whether you're a seasoned developer or a devoted player, this insightful look into the game's creation offers valuable lessons and fascinating details.
Key Ingredients:
- 431 captivating story episodes
- 38 unique hero characters
- 8,969 diverse game elements
- 905,481 thriving guilds
- A plentiful array of engaging events and contests
- A dash of delightful humor
- Grandpa Grey's secret ingredient (revealed later!)
The Cooking Process:
Step 1: Crafting the Narrative:
Begin by constructing a compelling storyline, rich with humor and unexpected twists. Populate your world with a vibrant cast of characters. The narrative unfolds across various restaurants and districts, starting with your grandfather Leonard's Burger Joint and expanding to locations like Colafornia, Schnitzeldorf, and Sushijima. Cooking Diary boasts 160 unique culinary establishments spread across 27 distinct districts, ensuring a constant stream of engaging gameplay.
Step 2: Customization Extravaganza:
Enhance your game world with an extensive collection of over 8,000 items, including 1,776 outfits, 88 facial feature sets, 440 hairstyles, and over 6,500 decorative items for player homes and restaurants. Add customizable pets and 200 clothing items for them.
Step 3: Dynamic In-Game Events:
Introduce a series of engaging tasks and events, leveraging robust analytics to ensure a balanced and rewarding experience. The key is layering events – each event should be enjoyable on its own, while also complementing others. August, for example, featured nine diverse events, showcasing this layered approach.
Step 4: The Power of Guilds:
Cooking Diary boasts over 905,000 guilds, fostering a strong sense of community. Introduce guild events and tasks gradually and strategically, avoiding overlaps to maximize player engagement.
Step 5: Learning from Setbacks:
Embrace mistakes as learning opportunities. The Cooking Diary team learned valuable lessons from the initial launch of pets in 2019. By adjusting the unlock mechanism through the "Path to Glory" event, they achieved a 42% revenue increase.
Step 6: Strategic Presentation:
The casual gaming market is highly competitive. To stand out, Cooking Diary utilizes a robust social media strategy across Instagram, Facebook, and X, collaborates with major brands like Netflix (Stranger Things event) and YouTube (Path to Glory event), and consistently monitors trends.
Step 7: Continuous Innovation:
Maintaining success requires constant innovation. Cooking Diary consistently introduces new content, refines gameplay mechanics, and adapts to evolving player preferences.
Step 8: The Secret Ingredient – Passion:
Grandpa Grey's secret ingredient is passion. A successful game is built on genuine love for the craft.
Download Cooking Diary on the App Store, Google Play, Amazon Appstore, Microsoft Store, and AppGallery.