Pokémon Go's In-Person Event Coming to São Paulo

Niantic has announced a major Pokémon Go event in São Paulo, Brazil, slated for December. Details remain scarce, but the event promises a city-wide takeover. The announcement, made at gamescom latam 2024, highlighted the game's immense popularity in Brazil. Niantic representatives, including Alan Madujano (Head of LATAM Operations), Eric Araki (Brazil Country Manager), and Leonardo Willie (Emerging Markets Community Manager), discussed the game's success, particularly following a price reduction on in-game items that boosted revenue.

To enhance the player experience, Niantic is collaborating with Brazilian city governments to expand the network of PokéStops and Gyms nationwide. This initiative aims to ensure broader accessibility and enjoyment of the game. Furthermore, a locally produced video celebrating Pokémon Go in Brazil was also unveiled. The combination of a large-scale event, infrastructure improvements, and local community engagement underscores Niantic's commitment to the Brazilian market. The São Paulo event, coupled with ongoing enhancements, promises an exciting end to the year for Brazilian Pokémon Go players. The game remains free-to-play on the App Store and Google Play, with in-app purchases available.